Consumers are smart. They know exactly what their requirements are, including price and service demands. This puts retailers in a tight spot because they have to ensure good returns and profits while trying to live up to the standards and prices that customers expect. Thus they have to be sure that they adhere to streamlined processes that help identify and foresee trends, forecast demands and plan relevant responses across the supply chain network.
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Let?s start with the word ?impressions?. This is a model of selling advertising where you pay for each person that sees an ad. So in television and radio, they periodically do surveys to try to figure out how many people watch a particular channel at a particular time. The most well-known is probably the ?Neilson? ratings. Then the television and radio stations sell advertising based on how many thousand people are probably watching a … Read More